In their Marketing department, they find enjoyment, but their unwavering commitment lies in the realm of Science, and it's a dedication that resonates even in their name. With a roster boasting more than 13 Health Science degrees, including 2 Masters of Health Science, and a distinguished PhD in Food Science, their passion for scientific rigor is undeniable. Embracing the Naturopathic ethos that champions the belief that "nature knows best," they have placed real food at the very core of their endeavours.

For them, the essence of their philosophy lies in practicality. They firmly believe that the proof of their efforts lies in the results, akin to the age-old saying, "the proof is in the pudding." Their fundamental principle revolves around ensuring that their products function precisely as stated.

In contrast to those who may allocate a greater share of their resources to their Marketing department at the expense of Research and Development (R&D) and education, they maintain a steadfast commitment to a balanced approach. Their focus is not just on promotion, but on delivering substantiated results through rigorous research and development, supported by a strong educational foundation.